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Venerable Mount Airy Brand Gets A Halo?and a New Image
New York, NY (Vocus) April 7, 2010 Once known as a honeymoon palace in the mountains, Mount Airy Casino Resort named The Halo Group, a marketing communications and branding agency, to launch a $ 5 million advertising campaign introducing the resort as the best place to escape in The Poconos. “Mount Airy is re-emerging as a leading vacation destination in The Poconos,” said George Toth, CEO of Mount Airy. “Now, our new table games, coupled with a high end hotel and spa, outdoor sports, shopping, and fine dining, will entice new generations to The Poconos. We’re counting on The Halo Group to make it happen for…